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NOW to Showcase Supplements, Sports Nutrition, Personal Care, Natural Foods, Pet Lines at Expo West

The company will have a multi-booth presence to showcase a wide range of trending products across many sectors.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: bernardbodo | Adobe Stock

NOW will have a significant presence at Natural Products Expo West, with multiple booths showcasing its supplements, personal care, pet, and natural food lines.

In the main booth, 3505, NOW will be sampling B-12 10,000 mcg Shots, Omega-3 Fish Oil Gummy Chews, NOW Sports Effer-Hydrate effervescent electrolyte tablets, and NOW Real Food Salted Caramel Almonds. It will also feature personal care products, including niteZen magnesium body cream, Rosemary Scalp & Hair Oil, and Gentle Balance Cream Cleanser.

In booth 1923, Now Real Food will feature organic zero-calorie sweeteners, showcasing NOW’s experience with sweeteners and sugar substitutes.

NOW Pets will exhibit in booth 2904. It will display its entire dog and cat supplements line, including the most recent introduction, Omega-3 Mini Gels. This lineup also includes Joint Support and UC-II Advanced Joint Mobility, which can be used separately or together to address joint concerns. All ingredients in the company’s pet supplements are of the same quality as those used in its supplements for humans. The entire line is quality certified by the National Animal Supplement Council (NASC).

In recent news, NOW recently introduced an Employee Stock Ownership Plan; the company will be owned by a combination of family members and employees at large, with employees expected to own 30% of the company. NOW also entered into a partnership with rePurpose Global as a plastic recovery pledge partner, supporting efforts to remove plastic from nature and create cleaner communities.

On Thursday, March 5, Katie Banaszewski, senior director fo quality, will lead an exhibitor-presented seminar on protecting the retail shelf with quality, compliance, and trust from 10:30 a.m. to 11:30 a.m. in Marriott Platinum 1/2 Ballroom. This panel presentation will help retailers understand how strong quality leadership, compliance systems, supplier qualification, and lab oversight work together to reduce risk, prevent recalls, and protect consumer trust on the retail shelf.

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